| 2.Organogram |
CEO | Director/ Associate Director Communications |
| 3. Key Objectives of the Job |
Develop and lead the Communications team to spread the work of Arpan and build Arpan’s digital and physical brand |
| 4. Major Deliverables |
What we expect of you:
- Creating and owning Arpan’s entire communication and PR plan across multiple platforms
- Creating Arpan’s digital brand, and ensuring Arpan’s relevance in the digital age, in line with best-in-class digital NGOs
- Clearly providing a roadmap to what success looks like, and what the expected outreach from marketing would be.
- Working closely with existing teams to leverage Arpan’s work on the ground
- Helping Arpan achieve significant visibility via digital ecosystem partnerships and enhancing the online credibility of brand Arpan and association with CSA
- Provide leadership and build the Marketing and Communications Team as Arpan goes digital
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| 5. Job Challenge |
Taking Arpan into the digital age |
| 6. Specialized job competencies |
- Able to build and run teams autonomously
- Deep understanding of what it takes to build a brand in today’s time through social media
- Energized by high end execution, with an understanding of how to track the pulse of online social media platforms
- Executing high class campaigns, with small agile teams and working closely with external agencies
- Strategic thinker, who understands how to build a sustainable presence for Arpan
|
| 7. Educational Qualification |
Master’s degree preferred |
| 8. Desired Experience |
10 years of experience in Communications and Digital Marketing
- Digital Marketing- experience of social media, Google AdWords, Campaign Management- Paid & Organic i.e., Performance Marketing & Brand Marketing campaigns
- Brand Strategy- understanding of Brand Equity, TG, Key Communication Objectives and
- Content Strategy- an experience of managing 360degree campaigns and content customized by different media; Creative Briefs to agencies/ internal team and examples of campaigns with Reach, Awareness, Engagement and Business KPI delivery
- PR- experience of running PR with multiple stakeholders and amplification across channels
- Overall- agency management, budget & ROI, Analytics to read digital dashboards, Brand Track Audits, team management of internal & external stakeholders.
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| 9. Other desired attributes |
Ability to work in a small team; interested in setting up and building organizations for the long term; good inter-personal skills; ability to handle high pressure situations |
| 10. Location |
Mumbai |
| 11. Salary range |
18-25 lakhs CTC (depending on qualification and years of experience) |
