The major responsibilities are:

• Manage all social media channels and campaigns to sustain an engaging audience experience.
• Research and analyse social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Implement social media strategies across all online platforms.
• Create engaging content to promote the overall brand through social media channels.

Major Deliverables:

• Collaborate with internal teams to design the digital content strategy with the objective of increasing brand reach, engagement with relevant stakeholders.
• Stay up-to-date with current technologies and trends in social media, design tool and digital marketing.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Monitor and develop reports on competitor activity within social media space.
• Assist the Manager Content in any other marketing requirements, as assigned.

Educational Qualification:

MBA/PGDBM in Marketing & Communications or Graduate with relevant experience.

Desired Experience:

• 2-3 years of digital and social media marketing experience.
• Familiar with content creation/social media campaigns for Non-Profit organizations.

Location:Mumbai