Position: Content Marketing Associate

Organization: Social Lab Environmental Solutions

Location: Pune

Apply: https://ee.kobotoolbox.org/x/9EXBSxce

Roles and Responsibilities

1. Ideate, design, and implement communication ideas/campaigns (online and offline) for business verticals

2. Writing, reviewing, editing, and updating content for company websites, blogs, project briefs,case studies,articles, marketing materials, and similar platforms.

3. Actively manage and promote our blog, and pitch articles to relevant third-party platforms

4. Assisting the creative team with the design of promotional materials.

5. Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.

6. Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.

7. Social media content creation and management

8. Use SEO best practices to generate traffic to our site and analyze content marketing metrics and makes changes as needed

9. Research about the latest trends in the waste management domain

Desired Mindset

1. Ability to take ownership & execute tasks independently

2. Curiosity to learn and adapt to new circumstances

3. Self-motivated to meet the timelines

Technical Skills

1. Understanding of content creation process

2. Well versed with digital communication platforms – email, blogs, messaging, LinkedIn, Facebook, Instagram,Twitter,Medium,etc

3. Familiarity with Canva or Adobe or Photoshop Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

4. Excellent writing skills, command over grammar as well as the ability to communicate and collaborate effectively

5. The ability to consistently meet tight deadlines

6. At least two – three years of experience writing for a B2B audience