Design and Marketing Manager

JOB BRIEF

At Global Policy Insights (www.globalpolicyinsights.org) we are seeking a Design and Marketing Manager to nurture a strong industry network, designing the social media content (posters, videos etc.), managing the social media strategy and developing a stellar organizational image by developing and executing effective communication and media relations programs.

RESPONSIBILITIES

Responsibilities include designing collateral, enhancing the look and feel of the website(s), tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Further responsibilities:

• Design in-house and external marketing collaterals

• Track social media metrics

• Develop a marketing communications plan including strategy, goals, budget and tactics

• Develop media relations strategy, seeking high-level placements in print, broadcast and online media

• Enhance followership of the organization’s social media handles across platforms

• Coordinate all public relations activities

• Direct social media team to engage audiences across traditional and new media

• Leverage existing media relationships and cultivate new contacts within business and industry media

• Manage media inquiries and interview requests

• Create content for press releases, byline articles and keynote presentations

• Monitor, analyze and communicate PR results on a weekly basis

• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

• Build relationships with thought leaders to grow industry awareness

• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

• Managing interns and conducting their performance reviews

• Strong knowledge of google analytics, social media metrics, SEO management

REQUIREMENTS

• Proven working experience in design, digital marketing, and public relations required

• Proven track record designing and executing successful digital marketing & public relations campaigns at both a national and international level(s)

• Strong relationships with both local and national business and industry media outlets

• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

• Exceptional writing and editing skills

• Solid experience with social media including blogs, Facebook, Twitter, LinkedIn etc.

• Event planning experience

• BA/MA degree in Marketing, Advertising, Communications or a related discipline

Remuneration: as per industry standards

Job type: Consultant

Location: Remote

To apply please send the following material to n.wasi@globalpolicyinsights.org

• CV

• Design Samples (Posters/marketing collaterals/campaigns/webpages)

• Any other material to bolster your candidature for the position (as you may deem fit)