Position: Manager

Organization: The/Nudge Institute

Location: Bengaluru, Karnataka

At The/Nudge you will:

• lead the marketing strategy, planning, and execution for Centre for Rural Development(focussed on the ultra-poor program) and work closely with The/Nudge Institute Marketing team
• partner effectively & strategically with CRD’s Program and Product leaders, develop a deep understanding of the rural livelihoods sector to deliver program results
• design and run effective offline marketing strategies and content suited for government partners and stakeholders
• build a pool of allies in media, government and civil societies and constantly engage with them meaningfully to position Nudge and CRD in the rural poverty alleviation discourse
• define and own marketing plans for each product driven by intimate understanding of products strategy and objectives, their target segments, and most effective channels to reach and engage such segments
• own product launch and engagement timelines and oversee the successful execution by working closely with the marketing team.
• own positioning, content and thought leadership strategy for CRD

Apply if you have:

• 7-9 years of overall experience, with at least 3 years in a marketing manager role
• balanced analytical and creative mindset
• attention to detail and a hands-on approach to delivering marketing results
• experience in digital marketing, social media and/or content marketing
• history of exceeding expectations and being a target-driven high-performer
• have a strong passion for poverty alleviation and livelihoods creation