Position: General Manager – Marketing & Corporate Communications

Organization: Swades Foundation

Location: Mumbai

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Responsibility:

1. Overall Online & Offline Credibility Building for the organization

• Maintain the public image of the organization & people associated
• Timely and streamlined communication with stakeholders

2. Create & manage effective communication plan to reach to stakeholders (donors, community, staff) + prospects

• Create content & design collaterals – for external engagement (Annual Reports, Brochures, Mailers, Newsletters, Branding, and Gifting etc.)
• Organize, implement & capture events for better communication to stakeholders
• Case stories – periodically source from field teams and refine for publication (online/offline)
• Maintain data bank of A/V production (documentaries, videos, photos) of our work
• Media relations (desirable)

3. Events / Campaigns – Ideate and also source requirements from all verticals/ programs, with end-to-end responsibilities for design and execution

4. Digital Media – Manage effective platform for engagement and periodic evaluation of all channels:

Social Media (Facebook, Twitter, LinkedIn, Instagram etc.)W

ebsite and Intranet

5. Speaker & Award opportunities (along with PR agency)

• Identification of speaker platforms and prepare pointers for the same
• Identification of and application to relevant awards

6. Vendor Management – source and oversee adherence to agreed deliverables from all agencies (PR, Digital, Design & Print, Events / Campaigns etc.)

7. Branding – creation of and custodian for all templates and formats and ensuring adherence to brand guidelines

8. Internal Support – Support to Fundraising team for both Corporate & Individual Fund raising.

Work Experience: 10-15 years’ of relevant experience

Educational Qualification:

A graduate/ post-graduate, preferably with a specialization in communications / marketing / mass media

Skills:

1. Excellent communication skills (written & oral) with a flair for writing; fluency in English and Marathi.

2. Proven experience in stakeholder management (internal + external) and managing multiple projects

3. Proven experience in content creation for all platforms (PR, Digital – Social Media & Website, Newsletter, Mailers and other internal/external communication)

4. Demonstrate learning agility with strong thinking

5. Well versed with Ms-Office (esp. Powerpoint, Excel),basic designing experience (desired)

6. Willingness to travel in rural areas; passionate about social good and sectoral experience (desired)

7. Experience of implementing/ managing marketing-branding activities

8. Good understanding of rural markets and social sector

9. Experience in PR and Event Mgt. (preferred but not compulsory)