Position: Communications Lead

Organization: toolbox INDIA Foundation

Location: Mumbai

Role Definition: Communications Lead

Experienced professional with 3 years of work experience with a flair for communications strategy and planning, content curation and development and Social Media Management. This role carries the responsibility of the overall communications and reputation management function

Key Responsibilities include:

-Designing and Execution of the overall communication strategy and planning for all social media handles and website management towards reputation management of the organisation and its work.
-Developing and execution of all social media calendars, curation of content and management of all social media handles through engaging, creative, and innovative content for regularly scheduled posts, which promote brand-focused messages that includes print and audio-visual content.
-Monitoring and tracking social media analytics and assist the organisations in identifying appropriate social media channels for specific business needs and tailor content to drive visibility and engagement.
-Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
-Review and refresh of website content and overall website management as well as the YouTube channel.
-Responsible for the holistic development of the Brand Reputation of the organisation and its work through the various aspects of the communications function.
-Keep updated with the latest social media trends and developments and upskill to use tools and software as necessary

Competencies

-Degree in Mass Media/ English Literature/ Journalism or any other field relevant to communications
-Excellent English communication skills – oral and written
-Proficient in Facebook, LinkedIn, Instagram, Twitter, Canva, MS Office, and GSuite
-Proficient in social media data analytics
-Content creation and research for content creation
-Ability to multi-task and work in tight deadlines
-Highly energetic who enjoys working in a fast-paced work environment

Preferred Industry /Previous Roles held: Advertising, Digital Media, Communications ( Corporate communications ).
Experience of website management through WordPress
Experience of using Google Analytics
Working knowledge of SEO optimisation techniques