Position: Associate – Social media & Content Writer

Organization: United Way Chennai

Location: Chennai

Roles & Responsibilities:
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
• Create fresh and engaging content for UWC’s social media platforms.
• Should be familiar with the use of Canva Pro software.
• Assist in developing and ideating content for multiple platforms, such as websites, email marketing, fundraisers, scripts, etc.
• Must be self-motivated and updated with writing trends to incorporate in content.
Qualifications for Content Writer:
• Proven record of excellent writing demonstrated in a professional portfolio.
• An impeccable grasp of the English language, including idioms and current trends and expressions.
• Ability to work independently with little or no daily supervision.
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word and designing tools such as Canva.
• Familiarity with each client's requirements and the company's brand image, products, and service. Social Media
• Curate written content for 1) Project Updates 2) Important Days 3)Evergreen Content
• Design said content
• Post on all platforms, after creating measurement specific designs

Social Media Campaigns/Strategies - SMA
• Shoots/Lives during field visits
• Story takeover by managers during field visit/distribution
• Special day plans
• Cross promotion campaigns with other donor communications teams
• Donor recognition - based on special days
Regular and custom updates for donors - SMA
• On reports
• On social media - video/before after photos
• Testimonials
• Templates for the same
Branding - SMA
• On-ground
• Online updates