Position: Manager/ Senior Manager – Outreach & Marketing

Organization: The Indian Institute for Human Settlements (IIHS)

Location: Bengaluru

Apply: https://iihs.co.in/job-application/

Job Description The Manager/ Senior Manager - Outreach & Marketing will be responsible for the outreach and marketing activities of the various capacity development programmes and projects of the UPP at IIHS. The position seeks a person with experience and expertise in outreach and marketing activities in the development sector, working closely with government and other stakeholders across the central and various state governments.

Activities and Tasks

This position will hold responsibility for the overall enrolment levels of the UPP portfolio, along with the corresponding revenue targets. Detailed responsibilities would include, but not be limited to, the following broad areas:

• Tracking various capacity development opportunities, RFPs, etc. from government and funding agencies around urban transformation;

• Leading the proposal development and submission process for opportunities identified through the tracking process;

• Engaging and building relationships with relevant central and state government agencies and departments to deliver capacity development programmes as per their mandates and requirements;

• Identifying opportunities to design and offer relevant programmes for the private sector, social sector, and academia around various areas of urban transformation

• Forging collaborative partnerships (both on the supply side and the demand side) to enable building and sustaining high-value capacity development programmes around the Urban;

• Drawing up suitable outreach and communication strategies specific to each project, program, or initiative, using a judicial mix of B-to-B, B-to-C, or B-to-B-to-C modes as enrolment;

• Working with the Communications team to design and develop marketing material required for the outreach and brand-building activities of the UPP, both at the individual programme level and at the portfolio level;

• Conceptualising, planning and organising events (workshops, conferences, etc.) to spread awareness about the institution’s capacity development mission and expertise;

• Managing logistics, event-related resources and materials by working with other internal departments and ensuring that events are conducted smoothly;

• Managing outreach budgets and forecasting potential outcomes of outreach efforts;

• Guiding other members of the UPP team (reporting and non-reporting) in achieving the outreach and enrolment targets;

• Providing support to other IIHS activities including academics, research, training, practice, operations and others;

• Participating in all activities of Institution-building at IIHS; carrying out tasks as assigned by IIHS; and travelling on IIHS work within or outside the country as and when needed

Person Specification

Applicants should have a Master’s Degree in marketing or development and have at least 10 years of experience in the field of Marketing and Outreach, preferably in a higher education institution, NGO, think-tank, or capacity development organisation.

Experience in working with the Indian government, both at the national and state level, is important, and proficiency in English and at least 1-2 Indian languages is necessary.

Other skills and attributes required for this role, include:

• Demonstrated attention to detail;

• Excellent communication, relationship management, and interpersonal skills;

• Experience with the research community is an asset;

• Experience of working with online platforms in the context of education is an added advantage;

• Ability to work individually or in a team, in a fast paced, dynamic environment;

• Ability to work flexible hours from time to time.