Position: Social Media Manager 

Organization: Pi Consulting

Overview of Responsibilities:

1. Define and develop the social media and branding strategies for diverse digital channels and test emerging digital technology solutions and platforms, building an audience or expanding the current audience base.

2. Lead the execution of a full spectrum of digital campaigns and programs, through multiple channels.

3.  Associate and work on mobile/web technologies, 1:1 campaign management platform, and measurement and analytical tools.

4. Design and implement a weekly/ monthly social media strategy to align with business goals.

5. Edit, publish and share engaging content daily (e.g., original text, photos, videos, and news).

6. Monitor SEO and web traffic metrics, and create promotion/ ad strategies for the same.

7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

8. Oversee social media accounts’ design (e.g. Facebook/ Twitter timeline cover, profile pictures, and blog layout).

9. Suggest and implement new features to develop brand awareness, like promotions and competitions.

10. Stay up-to-date with current technologies and trends in social media, design tools, and applications.

11. Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts) in line with strategy and goals.

12. Manage end-to-end digital projects.

13. Maintain a strong online company voice through social media.

14. Manage and plan expenditure on paid promotions, and ads on social media.

Qualifications:

1. Prior experience of 2 to 3  years of social media management (preferably for a development project or organization in the development sector).

2. Masters degree in social sciences/ journalism or related field preferred.

3. Proficiency in spoken and written English and Hindi. 

4. Should be comfortable with using Microsoft Office, Canva, Social media networking sites (Facebook, Twitter, Instagram, LinkedIn, WeChat, Discord, Club House and others), and other relevant social media tools (such as hootsuite, Later, Buffer).

5. Candidates with prior certification and/or completion of courses in social media management would be preferred.