Position: Manager, Digital Marketing

Organization:  Ahmedabad University

Role Summary:

The role holder’s responsibility is to be involved in planning, ideating, developing and executing the multi-channel communication strategies.

Responsibilities:

• Conceptualisation of segment-specific campaigns to nurture leads from application to enrolment
• Planning and strategizing the content calendar
• Definition of student personas and management of e-mail communication campaigns for students, including creation of landing pages and campaign optimisation to improve the conversion funnel at every stage
• Tracking, analysing and reporting campaign performance
• Working with social and SEO agencies to plan engagement campaigns including creation of landing pages and campaign optimisation
• Coordinate with creative and design teams to create specific digital resources and content
• Management of school counsellor and student list
• Market analysis and reporting

Key Skills:

• Strong verbal communication skills for articulating ideas to colleagues.
• Excellent written communication skills for producing high quality content
• Attention to detail and accuracy
• Networking and analytical skills
• Knowledge of existing and emerging social media platforms
• Excellent IT skills.

Qualifications:

Graduate/Post Graduate with 6-8 years of relevant experience

How to Apply:

You should send your CV to xxxx@ahduni.edu.in with a brief covering letter saying why you are interested in this job, and why you think you would be a good fit.