Position: Content Manager 

Organization: Rootbridge 

Location: Bangalore

Key responsibilities

1. Building the Rootbridge brand

• Revamp content and presentation of website
• Create/ manage digital assets
• Employee communication
• Media outreach

2. Supporting Rootbridge clients

• Build a strong narrative and implement key messaging across channels
• Create content for digital media campaigns to raise funds from individuals
• Support telemarketing and face-to-face fundraising teams on the ground with communication aids
• Create powerful videos, ad content, reels, carousals, search ads targeted at prospective and current donors
• Liaise with external agencies/ consultants for content development
• Evaluate competitors’ content and stay abreast of trend

Skills/ Competencies Qualification And Experience

• Graduate/ Masters in communication- journalism, public relations
• 4-6 years proven work experience as a Content Manager
• Experience with Lead generation and Brand campaign and using social media for business
• Worked for non-profits, communication agencies or a media house
• Excellent writing and editing skills in English+ one vernacular language
• Knowledge of Content Management Systems, like WordPress.
• Good understanding of creative design
• Ability to work closely with teams and vendor- partners