Position: Specialist

Organization: Social Alpha

Location: Karnataka

Roles and Responsibilities: 

• The Specialist will be responsible for the planning, execution, and reporting of all digital marketing campaigns across all platforms and handle all existing and new digital assets of the organization
• Collaborating closely with the verticals to understand their work and better implement digital marketing efforts
• Managing and optimizing budgets for digital campaigns to achieve the best results
• Supporting portfolio companies with their digital marketing strategy and plans
• Maintain relationships with key digital partners; liaise with key agency vendors as well as distribution partners to execute digital campaigns

Social Media: 

• Responsible for the brand voice across all social media channels
• Conceptualize monthly social media calendars and content pegs using a platform driven approach
• Produce and post-digital content and graphics on social media channels
• Participate and moderate online conversations pertaining to the brand, answer comments, concerns, and questions
• Conceptualizing and implementing social media strategy for programmes
• Managing paid promotions on social media as and when there is a requirement
• Managing partner driven requests for social media posting

Website: 

• Manage and maintain the company website
• Manage the creation and development of new web pages
• Optimize the site for SEO
• Ensure the website is up to date with relevant information such as press releases, blogs, career opportunities, latest messaging, graphics etc. and is in line with brand guidelines

Core Competencies: 

• Minimum 2-4 years of work experience in the start-up ecosystem and digital marketing or related field on client side or agencies
• Graduate/ Post Graduate in English, Communications, Journalism, Marketing, or related field
• Excellent written and verbal communication skills
• A comprehensive understanding of the digital media ecosystem
• Up to date with knowledge of digital media and current local/global trends in media consumption
• Demonstrated command over content creation including synthesizing complex topics, and building compelling narratives
• Good command over visual language and neat/minimal aesthetics
• Knowledge of digital marketing platforms, tools, technologies and methods
• Comfortable operating independently and efficiently to manage multiple programs and deadlines, without sacrificing attention to detail
• Comfortable in a flexible and fluid environment where initiative is encouraged, and collaborative consensus is required for success

Social Alpha, registered as the Foundation for Innovation and Entrepreneurship, is an equal opportunity employer.