Position: SEO Manager

Organization: HelpAge India

Location: Delhi

Qualification & Skills:

• Graduate/Other PG qualification.
• This is an individual contributor role and you will be responsible to drive growth.
• Extensive experience (6+ years) in leading SEO & Organic initiatives for consumer-facing business or in early age start-up.
• Strong knowledge of SEO Tools (keyword tools, Google Analytics, Google Search Console, Semrush, etc.)
• Should be able to frame strategies to 100X our traffic and leads inflow.
• Experience with SEO reporting.
• SEO team leadership and management experience in a results-focused environment.

Responsibilities

• Create strategy and roadmap with initiatives to grow organic discovery and subscriber-base, from owned media via SEO.
• Work with team to drive day to day execution of organic initiatives, tracking, and reporting of metrics.
• Work with the content team to drive content calendar and execution of content marketing Initiatives (website, YouTube, etc.)
• Work cross-functionally to drive SEO optimizations, integrations of new tools/APIs on web & app, drive features (web & app) that enhance user experience and effectiveness of SEO and to identify trends and insights from data and user journey (pre and post subscription).
• Define and evolve metrics to measure the impact of SEO initiatives (Eg. Organic Impressions, Keyword rankings, Organic traffic, Subscriptions from organic etc.)
• Create daily, weekly and monthly reports to track impact on business metrics.
• Work with the SEO agencies to drive growth.

Designation and position will be as per profile/experience, and remuneration will be as per HelpAge India’s overall salary structure and industry standards.