Position: Social Media and Digital Marketing Specialist

Organization: KHPT

Qualification, experience, skills & competencies:

• Degree in Marketing, English, Communications, Journalism, Public Relations or related field with strong written and verbal English communication skills

• 3-5 year of experience in design and digital marketing

• Passion for creating social-first content, with a proven ability to think strategically about creative content and implementation

• Understanding of digital marketing best practices, including content management, brand voice, target audience journey and personas

• Familiarity running campaigns on Facebook, LinkedIn and Twitter a plus

• Experience with a social publishing tool such as Hootsuite, Buffer, etc

• Ability to create aesthetic, visually pleasing, minimal and impactful designs would be considered a value add to this profile.

• Knowledge of Adobe Photoshop, Illustrator, InDesign, Microsoft Suite would be an added advantage.

Roles & Responsibilities and Deliverables:

• Development and production of visual, multimedia content for use across digital and other knowledge sharing platforms, in order to increase the visibility of KHPT’s work.

• Managing end-to-end social media operations across thematic areas to increase reach, magnify impact and enhance stakeholder involvement with KHPT’s work.

• Ability to create aesthetic, visually pleasing, minimal and impactful designs would be considered a value add to this profile.

• Knowledge of Adobe Photoshop, Illustrator, InDesign, Microsoft Suite would be an added advantage.

• Conceptualization of creative designs and layouts, and editing and proofreading content in adherence with KHPT brand guidelines.

• Partner with SEO, content marketing, design and other related teams to streamline tasks and communicate effectively.

• Prepare social media packs for campaigns.

• Regularly update a social media calendar with relevant activity for all social accounts

• Collaborate with the design and video teams to produce high-quality creative graphics, GIFs and videos that are on-brand and follow KHPT style guidelines

• Produce monthly reports and reports after a specific campaign/s.

• Provide inputs on improving strategy/ positioning through:

•  Monitoring and analyzing current social/digital trends
• Repurposing blog posts, infographics, white papers and other assets to create channel-specific microcontent
• Exploring and testing new social media tools through market and user research

• Respond to comments and queries on social media platforms in consultation with the teams.

• Support in digital marketing and help in increasing the followers.

Remuneration:

The remuneration for the above position will be fixed in line with internal policies and market standards which will be fixed based on qualification, relevant experience, budget availability and interview performance.

Apply:

Interested candidates are requested to apply at  xxxx@khpt.org with a cover letter

The application should reach on or before 13th June, 2021