About:

Mumbai First is a not-for-profit think tank that aims to make the Mumbai Metropolitan Region a better place to live, work and invest in.

Job Overview:

The Social Media Manager is responsible for the organization’s digital presence across social media platforms. This will include, but not be limited to brand building, content Research, Communications and PR, Social Media Engagement and Mumbai First Publications ,reports etc. The person will be managing a small team of associates/ Interns for overall coordination of work.

Job responsibilities:

• Manage and oversee social media content – text, visual, image for MF Social Media platforms
• Social media management: Define & draw out the strategy for all Social Media channels, drive community/supporter engagement through engagement/response, relationship building, earned engagement.
• Influencer outreach: Identification of and connection to members of the community and influencers to grow reach and build a network of advocates.Communicate with industry professionals and influencers via social media to create a strong network
• Responsible & accountable for Online Reputation Management for the company.
• Monitor SEO and user engagement and suggest content optimization.
• Researching audience preferences and discover current trends across all Social Media Platforms.
• Define most important Social Media KPIs.
• Design posts to sustain reader curiosity and increase Mumbai First’s online presence.
• Measure web traffic.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Facilitate online engagement with stakeholders and respond to queries after consulting with the Project Manager.
• Report on online reviews and feedback from followers and stakeholders
• Work with the social media team to create informative and appealing content
• Suggest new ways to attract prospective competitors/peers, like promotions and competition
• Create posts, stories, viewer polls, etc for Mumbai First Social Media Initiatives.
• Ensure uniform branding of Mumbai First across all social media platforms.
• Working with the MF team on assisting on various projects / events / workshops etc.
• Work in tandem with the Mumbai First team as per their guidance
• Commitment to working hours and timely delivery of work

Educational Qualification:

Graduate or a Postgraduate Degree in fields relevant to Mass Communication,Journalism, PR.

Experience:

● 2-3 years of professional work experience in Social Media Management.

● Experience working in the field of Social Media Marketing with Think Tanks or NGOs, etc will be an added value.

Specific skills:

● Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Youtube social media best practices

● Understanding of Web traffic and SEO metrics

● Spoken and Written English (Advanced)

● Spoken Hindi (Basic-Intermediate), Spoken Marathi (added advantage)

● Social Media Marketing (Advanced)

● Public Relations (Advanced)

● Marketing and Communications (Advanced)

● Photoshop, Canva, Indesign, Photoshop (Advanced)

Personal characteristics:

● Strong Leadership skills

● Knowledgeable and research savvy

● Ability to multitask

● Ability to work under prescribed time frames

● Attention to detail

● Relationship building and Communication skills

● Strategic and Critical Thinking

● Team Work

People passionate about the City of Mumbai, we're waiting to hear from you. Apply NoW!

xxxx@xxxxx.org